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I offer both services. They differ significantly, which is why it's important to consider the following to choose accordingly to your brand's needs.
Collaboration
A collaboration is an arragement that makes use and takes advantage of an influencer's hard-reached audience and voice. When a brand aligns authentically with an influencer's values, consumer excitement and loyalty can be achieved.
The content is uploaded to my social media platforms.
UGC
User Generated Content is content created from a customer or consumer's point of view. Though it comes across as more authentic, it is usually limited by the brand's existing popularity. It also gives more control to the brand.
The content is uploaded only to the brand's social media platforms.
